How to win at marketplace SEO with advanced tactics
Kristan Bauer
Bauer Growth Consulting
- Part 1 How to win at marketplace SEO with advanced tactics
- Part 2SEO tactics that I see driving growth & results
Show Notes
-
03:00Defining marketplace SEO and its unique challenges.The discussion centers on what constitutes a marketplace from an SEO perspective, highlighting the complexity due to the vast number of pages and listings involved.
-
05:45The scale and variety of inventory in marketplace SEO.Exploring how the size and type of inventory, such as real estate or childcare listings, impact SEO strategies for marketplaces.
-
08:30Importance of indexation management for large scale websites.Addressing the challenges of managing indexation for websites that could potentially have from 10,000 to 100 million pages.
-
10:50Strategies for optimizing high volume URL structures.Techniques for handling the SEO demands of enterprise-level, high-volume URL environments typical of large marketplaces.
Quotes
-
“The fundamental pages to me for marketplaces would be categories, refinements, and then individual listing pages. And from the category and refinement perspective, understanding how to build that out is going to help support that scale that you're looking at for marketplace strategy.” - Kristan Bauer
-
“Internal linking is a huge portion of what I would consider a successful marketplace SEO strategy.” - Kristan Bauer
-
“Marketplaces at the core are really about trying to surface multiple results or listings or products or profiles, or basically multiple results to users.” - Kristan Bauer
-
“Using a no-index in those indexation directives, that doesn't prevent crawling.” - Kristan Bauer
- Part 1 How to win at marketplace SEO with advanced tactics
- Part 2SEO tactics that I see driving growth & results
Up Next:
-
Part 1How to win at marketplace SEO with advanced tactics
Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business apart. She emphasizes the importance of understanding and leveraging keyword strategies to align with searcher intent effectively. By thoughtfully creating and optimizing content, Kristan provides insights on how businesses can dominate their niche in the digital marketplace.
-
Part 2SEO tactics that I see driving growth & results
Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital marketing space. She emphasizes the importance of aligning keyword strategies with user intent to optimize content effectively. By diving deep into content outlines and thoughtful optimization, Kristan provides insights on how businesses can enhance their online visibility and performance.
Play Podcast
